McCann Brand Identity

After nearly a decade under McCann Worldgroup, the esteemed agency sought to reestablish its independent brand identity, merging historical significance with a visually fresh, future-oriented redesign.

Designed with McCann London Design.

This identity aimed to restore the agency's prestige while modernizing its appearance for digital platforms. It features a subtler, historically-influenced mark, reintroduces blue, and updates the iconic Truth Well Told Medallion.

PANTONE worked with us to define the unapologetic McCann Blue.

We revitalized the iconic Truth Well Told medallion, restoring its historical essence while ensuring modern legibility, after it had been overly simplified in its last iteration.

1913

1919

1923

1950s

2010

McCann also announced a new set of values. Graphic posters were designed to be hung in offices, animations were created for web and pitch presentations, and wallpapers made for employees' phones, Teams calls, and LinkedIn banners online.