LEARN told the history of advertising through the lens of McCann Worldgroup highlighting our greatest work and industry firsts McCann had pioneered through the decades.
Detail of LEARN cover art.
LIVE explained our mission, vision, and values succinctly with inspiring flourishes sprinkled throughout. I also hid someĀ moments of delight such as glow-in-the-dark logo constellations within the pages.
Glow-in-the-dark logo constellations.
Our Santiago office made a mural of one of the LIVE spreads from the book.
MAKE was a journal. I hoped it would be the first notebook everyone would use when they started at McCann Worldgroup. In addition to plenty of pages to scribble on, I included helpful tips on storytelling, a blank list to write things you need to ask others about, travel essentials, and other items I wish I knew when I started years before.
Employees were encouraged to collect stamps from different offices they visited.
